Mission and vision:


Dead_Last_Gaming's (look at that, i just named my company) mission statement will be:

"to strive for perfection of engineering and innovation of design in order to make truly exciting creations".

Basically anyone can build a computer by watching a video or following a guide. What we bring to this space is a new level of customization and precision. From custom C&C'ed water blocks to fit AIB (add in board) partner hardware (usually has better VRM and clocks than reference hardware) to precisely machined case modifications, we strive to make hardware not just more functional, but beautiful. This commitment to excellence and design drives this company hence our vision statement:

"to change public perception of what hardware should look like".

From fabricating component modifications to complete solutions, functional solutions do not need to be another "beige box" design. We believe that form and function go hand in hand and that form is too often neglected.

I hope this isn't too "sales pitchy", but it seems to be a decent jumping off point for this exercise. I have experience building gaming rigs, workstations, NAS's, server cabinets, as well as machines for specific purposes. My only concern is that i may have gone too wide with my approach. The question is; should i focus on a more specific market segment, or is it okay to start off a bit overly ambitious?
Also, though i feel i may have gone a bit overboard with some of the language, I am actually competent enough in this area that i'm not promising the moon. That said, most of what I've done are either personal projects or projects I've helped friends with, so i'm a bit fuzzy on how to monetize this.